NAME PARSING & GENDERISING

Parsing means the ability to recognize a piece of data as a specific type of data and deal with it accordingly. Name parsing and genderising breaks data down into more easily interpreted pieces.

Parsing names is a very problematic and difficult task. There are many variables involved to parse correctly names. Cultural differences can make this process especially difficult. The "last name" can occur first, a given name can be used as last name, first names can be of different gender depending on language, and sometimes there are many possible answers.

This process analyzes the recipient line of a postal address. Then, it formats correctly this line according to the rules you may need. You can genderize contact names, choose the way you want to structure the different parts of a full name and the salutation. You can process differently company names depending on contacts title and full names.

• Increase the reading rate of your mails
• Increase response rates
• Reduce waste