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ADDRESS DE-DUPLICATION

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Consolidating and deduplicating your data

Deduplication process identifies possible contacts or companies present under different spelling in a database or across different files, based on a customizable set of data fields such as name, address, phone number, date of birth.

  • Gone-away and deceased people: NCOA-National Change Of Address, Gone-Away Suppression Files, Business Suppression File, Bereavement register.
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  • Opt-out and Preference Services: MPS - Mail Preference Service, Robinson list, TPS - Telephone Preference Service, FPS - Fax Preference Service, Baby Preference Service.
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  • Enhancement and enrichment of the data from one file to others: discrepancies are pointed out so you can balance the information with consolidating.
 

You will comfortably rely on these processing to get a reliable database for targeted campaigns, cutting postage fees by not sending out duplicate mails and making informed business decision. Your brand image will be improved and your database value for renting risen, and finally your business is environmentally friendly by not wasting natural resources.

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