ADDRESS DE-DUPLICATION

Features         Batch         Online

Batch Version

Batch de-duplication processing identifies duplicates in a database and can be used for ongoing maintenance. It ensures data accuracy over time, avoiding data decay with moves, marriage, changes in the household and Preference Service subscription.

On the one hand, companies lose touch with up to 15 per cent of their contact database every year as a result of changes in their people and organizations circumstances. This level of attrition has a significant impact on campaign efficiency. The frequent cleansing or de-duping with movers source will point out who’s moved and according to your requirements you can also find out the new address for those contacts, enabling you to continue the relationship.

On the other hand, it allows to set up your mailing file with the eligible contacts likely to buy from your campaign.

We highly recommend to process Batch version in conjunction with Online processing.