DATA QUALITY

To make your address reliable and rich, frequent data cleansing will help you to cleverly keep in touch with your contacts.
Data quality is part of the whole customer experience delivered by your company.

Data cleansing from NCOA (National Change of Address) data , MPS (Mail Preference Service also called Robinson) and the Bereavement register saves at least around 15% of your mails and time spent on these unproductive contacts.

Following towns’ mutations and refresh your addresses straightaway maintains complete, correct, up to date and unique data.
Moreover, sending your mailing to out-of-date addresses damages your brand name with complaints from opt-out subscribers.

Then, data cleansing  with NORMAD INTERNATIONAL range help to enrich or purge your records to follow your contact changes whatever it is move, birth, bereavement, company change. You decide which are the purposed change files to compare against your database files to reach the data quality you need.