CUSTOMER LOYALTY

Misspell names and addresses, wrong salutations or first names are common issues.

Cultural differences make data cleansing especially difficult. The "last name" can occur first, a given name can be used as last name, first names can be of different gender depending on countries, and sometimes there are many possible answers for name parsing and genderising.

Data Cleansing and Name Parsing are essentials as enriching stages. Their accuracy brings added value to your contact database management. This is the Data Quality that makes your customer feels considered.

Direct mail is part of the whole customer experience delivered by your company.

Name parsing and address de-duplication help you to address to your more eligible prospects a dedicated message without any superfluous or erroneous information. So, direct mail is a vehicle media for your brand image.

NORMAD INTERNATIONAL software range balanced its data cleansing to get the most of your data.